Myer - Elf Vision
The Completely & Utterly, Absolutely Perfect Christmas
With the help of EyeJack, we created the Myer Elf Vision app. It brings the Myer Christmas characters to three-dimensional life across catalogs, gift cards, Instagram walls, an in-store AR treasure hunt and, most notably, a children’s storybook, The Completely & Utterly, Absolutely Perfect Christmas.
The final product was an iOS and Android app titled Elf Vision, which allowed the public to unlock, record and share the AR experiences.
I was senior producer on the project, and worked with the internal creative teams and external creative partners to bring this to life.