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Myer & VRC

 

Fashions on the Field

Go to  http://www.fotf.com.au  and see the real deal. It’s much better than looking at screenshots.

Go to http://www.fotf.com.au and see the real deal. It’s much better than looking at screenshots.

Fashions on the Field

Our task was to digitise the existing competition and reinvent the famous "Fashions on the Field" competition for new audiences.

Delivering a platform powered by UGC. Our system allowed photographers to capture the moments as they happened, audiences to view the fashions being showcased at the races live, and judges to run the actual competition.

I was responsible for the Product and User Experience design, discovery and research, user flows, and journey mapping for this project. Architecture and processes for the various levels of competition interaction, and addressing the needs of all user groups interacting with the product.

http://www.fotf.com.au

Copywriter/Experience Designer (XD): Damian Asling

Art Director/Digital Designer (UI): Olivia Gatt