The Naughty or Nice Bauble
The baubles are controlled by bluetooth-enabled smartphones and can be switched to red (naughty) or green (nice) with the controlling app.
My role on this project was to bring the concept to life through overall project management, and designing the user experience from opening the box to hanging it on the tree. Wire-framing, researching and conceptualising how the product would behave (lights, haptics, and app interaction) when in the hands of our end users, and working with our production partner to bring it to life.
With our development partner, we created an API fed from the Bauble App that allowed the nation’s bauble statuses to be displayed on digital outdoor, display and social media, letting everyone know whether their state was naughty or nice.
Experience Designer & Producer: Damian Asling
UI/Digital Design: Adam Hengstberger
Art Director: Trong Ronakiat
Copywriter: Shane Geffen
AWARD awards - Apr 2019
Gold - Integrated Campaign - Myer Bauble
Gold - Mobile - Emerging Digital / Connected Products - Myer Bauble
Gold - Promotion and Experiential - Myer Bauble
Gold - Marker Disruption - Innovative Product/Service Development - Myer Bauble
Silver - Innovation - Product Innovation - Myer Bauble
Silver - Digital - Mobile - Myer Bauble
Bronze - Branded Entertainment and Content - Experiential - Interactive - Myer Bauble