Toy Takeover

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With over 1.2m visitors each month to the Myer website – we didn’t have to go in search of our audience.

Instead, we put the Toys in the places parents were already looking – For Themselves!

We hid toys throughout the Myer website, in categories that we knew parents were looking in.

For Mum’s looking for the latest fashion, they found the latest Barbie. For Dad’s looking for a new pair of shoes, they found Woody’s Cowboy Boots. Redecorating the home with some flowers and plants? Groot had you covered.

Our interactive tiles linked customers directly to our Toy Sale, turning parents shopping for themselves, into shopping for their children. With help from our team of toys, we were able to get them where they belonged. In front of the kids.

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