Women's Health Week


Women’s Health. Powerful stuff.


Our client, Jean Hailes for Women’s Health, approached us to create a brand identity and set of guidelines for a refresh of their major health awareness campaign, Women’s Health Week.

The new branding represents the powerful role health plays in taking women along their life path. The ‘Heart Line’ symbol together with the tagline, “Women’s health. Powerful stuff”, aims to encourage women of Australia to take the lead in nurturing health for themselves, and in turn, their families and their communities.


Copywriter: Damian Asling

Art Director: Olivia Gatt